What is the human environment?
We live in a digital age full of amazing innovations. More than ever before, people’s lives are connected to the available internet. But is the digital age and the accelerating pace of life distancing us from our primary provider – Mother Nature? It seems Mother Nature has been trying to get our attention lately. Her signals are getting louder, sharper, and harder to miss. Some of these signals have had deadly consequences.
The physical environment includes climate, natural resources, and topography. Climate is the average weather for a region. Natural resources are the things that the Earth provides, such as water, air, soil, and minerals. Topography is the features of the Earth’s surface, such as mountains, rivers, and valleys.
The human environment includes buildings, transportation systems, and communication systems. Buildings are places where people live, work and play. Transportation systems are roads, bridges and railways. Communication systems are telephone lines, radio stations, and television stations.
The difference between the internal and external environment
the internal environment
The extracellular fluid (literally, extracellular fluid) is the environment that surrounds each cell.
Factors affecting the internal environment
Factors that are under the control of the organization, but can affect business strategy and other decisions are called internal factors. It includes:
- Value System: A value system consists of all components that are part of organizational frameworks, such as culture, climate, work processes, management practices, and organizational standards. Employees must perform tasks within the scope of this framework.
- Vision, Mission, and Goals: The company’s vision describes its future position, the mission defines the company’s operations, the raison d’être and goals mean the ultimate goal of the company and the ways to achieve those goals.
- Organizational Structure: Organizational structure defines the way activities in the organization are directed in order to achieve the ultimate goal. These activities include task delegation, coordination, composition of the board of directors, level of professionalism and oversight. It can be matrix structure, functional structure, divisional structure, bureaucratic structure, etc. The way employees and management communicate and manage external affairs.
- Human Resources: Human resources are the most valuable asset of an organization, as the success or failure of an organization largely depends on the human resources of the organization.
- Material resources and technological capabilities: Physical resources refer to the tangible assets of an enterprise that play an important role in determining the competitiveness of a company. Moreover, technological capabilities involve the technical knowledge and expertise of the organization.
Otherwise called mission environment, these factors directly affect the company’s operations, because they cover the immediate environment that surrounds the company. Factors controlled by nature to some extent. Includes:
- Competitors: Competitors are business competitors operating in the same industry, offering the same products and services, and serving the same audience.
- Suppliers: In order to carry out the production process, raw materials are required to be provided by the suppliers. Supplier behavior directly affects company operations.
- Customers: Customers are the target audience, that is, those who buy and consume the product. Customers hold the most important place in any business, because products are only created and promoted to customers.
- Intermediaries: There are a number of individuals or firms who assist a business organization in promoting, selling, distributing and delivering products to the end customer, who are called marketing intermediaries. Includes agents, distributors, dealers, wholesalers, retailers, deliverymen, etc.
- Shareholders: Shareholders are the actual owners of the company, because they invest their money in the company. They also get their share of the profits, in the form of dividends. In fact, they have the right to vote in the general meeting of the company.
- Employees: Employees refer to employees of a company who are assigned to work for the company to help it achieve its mission. Therefore, it is very important for a company to recruit, retain and motivate the right people to get the best out of them.
- Media: Media plays an important role in the life of any company because it has the ability to make a company’s product popular overnight or it can tarnish it too, with just one stroke. This is due to the fact that the reach of the media is very large, so any content broadcast on any form of media can affect the company positively or negatively, depending on the type of information it contains.