Style 101: “Couture” in fashion: What actually is couture? What is a couture fashion house? “Couture” is one of those fashion terms misused by designers, even though it doesn’t convey the true meaning of the term.
Watch this episode of Spice TV’s Style 101 and find out; as Mai Atafo (bespoke tailor), Yummie Ogbebor (fashion stylist), Adeolu Adefarasin (actress) and presenter Idia Aisen talk about the term and offer insights into the true meaning of couture.
Clothing logos with hidden meanings – Burberry
This British company is best known for the famous ‘Burberry Plaid’ that adorns its signature gabardine raincoats.
But it was the raincoats themselves that were revolutionary when they were introduced in the late 19th century. At that time they were among the most weatherproof winter jackets on the market.
A pink evolution
Pink has not always been referred to as the female color. In the late 19th and early 20th centuries, parents dressed little boys in pink (and in dresses, since the garment was considered gender neutral until the age of 6 or 7) and little girls wore blue.
According to a 1918 article in Earnshaw’s Infants’ Department, a trade journal, “The generally accepted rule is pink for boys and blue for girls. The reason for this is that pink, as a more decided and bold color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”
What is fast fashion?
Fast fashion can be defined as cheap, on-trend clothing that takes ideas from the runway or celebrity culture and transforms them into garments in high-street stores at breakneck speed to meet consumer demand. The idea is to get the latest styles out as quickly as possible so shoppers can buy them while they’re still at the peak of their popularity and then unfortunately throw them away after a few wears. It plays on the idea that repeating outfits is a fashion faux pas and that if you want to stay relevant, you have to wear the latest looks when they happen. It is an important part of the toxic system of overproduction and consumption that has made fashion one of the world’s biggest polluters. Before we can change it, let’s take a look at history.
To understand how quickly fashion came about, we have to rewind a little. Before the 19th century, fashion was slow. You had to source your own materials like wool or leather, prepare them, weave them, and then make the clothes.