China Matters report: How is Ningbo redefining fashion?

China matters

Beijing, China (ots)

As we are surrounded by an ever-growing series of ads for designer brands and expensive bags, we often ask ourselves the question, “What is fashion anyway?” Ningbo in China has found other answers by redesigning its neighborhoods and its fashion industry.

Located in Zhejiang province in southeastern China, Ningbo has been an important hub for international trade for over a millennium. Starting point of the maritime Silk Road, the coastal city was the first in China to produce Western clothing in the 1800s.

As one of the largest apparel manufacturers in the world, Ningbo hosts several fashion companies that organize an annual international fashion festival.

But Ningbo’s fashion industry doesn’t stop at clothing and “style” in the traditional sense. From transforming the city’s architecture to surfing the waves on the coast, Ningbo has made its fashion culture the theme of the city. Projects such as “Urban Renewal” transform urban ruins into fresh and vibrant communities that are restored with new energy and purpose.

Nearly 2,000 kilometers of coastline, over 600 islands, and some beautiful blue waters make Ningbo an incredible place for boating, sailing, kayaking and other water sports. It has become a prime location for many international sporting events, such as the sailing competition for the Asian Games.

American video host Jack Klumpp travels to Ningbo to explore the ever-changing fashion culture. He has made a T-shirt himself at one of Ningbo’s largest design firms, visits a transformed community from an abandoned factory and hops on a boat with a veteran UK sailor. How does unique personalities and different lifestyles make Ningbo special? How is Ningbo innovating and developing?

Press contact:

Contact Person: Jack Klumpp
Telephone number: 0086-131-26538513
E-mail address: jack_klumpp@yahoo.com

Original content by: China Matters, broadcast by news aktuell

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